Facebook launches new free mobile app for its popular Groups feature…

Facebook is launching a new free mobile app for its popular Groups feature that let users create and interact with communities on the site, whether they’re based on hobbies, geography or culture.

Facebook Inc has been working to expand its presence on people’s mobile devices by creating and buying apps such as Messenger, Paper, Instagram and WhatsApp.

The apps Facebook created from scratch through its Creative Labs have faced varying levels of success.

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Paper, a mobile news reader, hasn’t really caught on. Slingshot was launched as a rival to the ephemeral messaging service Snapchat but it hasn’t been much of one. Facebook declined to provide user figures for Creative Labs apps today.

Messenger, which is not from the company’s Creative Labs division, has fared much better, though it helped that Facebook essentially forced users to download it after it removed the messaging functionality from its main app.

Unlike with Messenger , though, the company says it won’t require to use the stand-alone app if they want to use Facebook Groups. They will be able to access Groups through the Facebook app or for free on the website.

More than 700 million of Facebook’s 1.35 billion members use Groups , according to the company .People use the groups to talk to others who share their religion, to plan holidays, dinners, or to discuss hobbies or health issues, for example.

Shirley Sun, product manager at Facebook, said there are”Hundreds of millions” of groups on Facebook.

The new app lets people manage their existing groups or discover new ones , either based on recommendations or by searching for different topics.

Users can also create a shortcut on their phone’s screen for their favourite group if they want to access it quickly.

fb  Now the real question is Is it finally replacing the Business mailing system ? Is it going to be easier than our daily use smartphone messaging systems ?

Answers of this questions are really tough to answer , atleast for now . Lets wait for this app ..I am really looking forward to it . Are you ??

Facebook Tries Letting You Message From Homepage Status Box To Battle Google Hangouts

Status Composer Messaging

Sources confirm Facebook will test the option to send private messages from its website’s homepage status composer to increase messaging rates. It will also help Facebook compete with Google, whose web chat presence is strong, and just combined its Gmail, Google+, and mobile chat systems into Hangouts. It’s a risky move, as users could accidentally post private messages as status updates.

Multiple sources say that starting with a small percentage of users, Facebook plans to integrate messaging into the prominent status update and photo uploading box that sits atop the homepage. Users will be able to switch between posting to the news feed and privately communicating with select friends. I’ve reached out to Facebook for an official confirmation and statement regarding the test of status composer messaging.

Currently, users have to click a relatively tiny, untitled messaging icon in the top right of the screen to start or continue a private message thread. That means users might forget or be less likely to send messages than if the feature was better highlighted.

Facebook Status Composer Messaging

BOOSTING THE PACE OF CONVERSATION

The intention for status composer messaging is similar to that of the recently launched Chat Heads mobile feature, which overlays message conversation on top of all pages of the Facebook app for iOS and all apps on Android. Facebook hopes to increase the pace of conversations that generate notifications and speedy return visits from their participants on the web and mobile.

Getting people to return to its site and apps more frequently forwards Facebook’s mission and business model. Conversations create more intimate connections between friends, and the return visits for messaging can lead to browsing of the news feed where Facebook shows ads. The plan follows Facebook recently adding a “Post” button to the the persistently visible navigation bar at the top of its website. It encourages users to share more by letting them compose a post from any screen on the site.

Facebook Only Me Messaging

Status composer messaging creates a critical user experience design challenge. If it’s not clear whether users are posting to the feed or messaging privately, they might mistakenly expose a message to all of their friends when then meant it to be seen by just one person. Expect Facebook to use some kind of highly noticeable design flags to signify the difference. Facebook already adds a striped border to the status box when you set the privacy on a post to “Only Me”.

Making sure it gets this right is likely one of the reasons the feature will start as a small test. If it gets negative feedback or sees people quickly deleting posts and then resending them privately, it might scrap the the plan for status composer messaging.

THE MESSAGING BATTLE RAGES ON

Cross-platform messaging has become a hotly contested space. While independent, mobile-first messaging apps are nipping at their heels, Apple, Google, and Facebook are focusing on systems that sync web and mobile communication.

Apple’s iMessage is a popular SMS replacement for iPhone to iPhone messaging, but its desktop app has less traction. Google excels on the web, with the long-running Google Talk aka GChat in Gmail linking users as they spend hours emailing. Now it’s trying to drive Google+ adoption and mobile with the unified Hangouts messenger it unveiled at Google I/O last month. That app has the advantage of free group video chat.

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Facebook launched its cross-platform messaging system in 2010, and its become quite popular. It turned its acquisition Beluga into Facebook Messenger, a mobile app that’s evolved to offer location sharing, VoIP, and recorded audio messages. It works seamlessly with Facebook’s desktop Chat system, which benefits from the large amounts of time users spend on the social network’s site. Facebook’s weakness is that it doesn’t own a mobile operating system or prevalent hardware line. That puts it in danger as Apple and Google could box it out by more deeply integrating cross-platform messaging into the default SMS apps on iOS and Android.

Facebook hopes that its device-agnostic approach, high engagement, and global ubiquity can make up for it being a layer rather than a OS / device platform on mobile. If status composer messaging succeeds and it rolls out the feature to all users, it could ensure private communication is top of mind every time someone visits its site, whether their plan was to check notifications, upload photos, or browse the feed.

It that slays SMS and assumes the throne will rule a critical part of the web.

FACEBOOK TO WEBCAST STOCK HOLDERS MEETING FOR FIRST TIME

 

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Facebook’s board of directors and stockholders will convene on June 11, and anyone will be able to virtually sit in as Facebook today announced it will webcast its first stockholder’s meeting. The move will likely set a precedent for webcasting future Facebook stockholders meetings, similar to how Google does, but in contrast to Apple’s un-streamed assemblies.

Core to the meeting’s agenda will be the election of Facebook’s board of directors. In a letter to its shareholders, Facebook asked them to elect all existing board members, excluding Jim Breyer who announced in April that he would step down from the board after eight years of service. The members seeking election are Mark Zuckerberg, Sheryl Sandberg, Donald Graham, Marc Andreessen, Erskine Bowles, Reed Hastings, Peter  Thiel, and newest member Susan Desmond-Hellmann.

The meeting will also hear non-binding advisory votes on the compensation for Facebook executive officers and whether stockholders should vote on this compensation program every one, two or three years. Stockholders will ratify the appointment of independent registered public accounting firm Ernst & Young LLP, and take care of any other necessary business.

Held at the The Westin San Francisco Airport at 11 a.m. PST on June 11, the meeting will signify the end of Facebook’s first year as a public company. So far, $FB shares have slid from their May 18, 2012, $38 IPO price to $23.52 today, capped by a hard month of steady sinking from $28.31 since May 3, 2013. Thanks to the webcast, we’ll see if stockholders voice frustration with the price or take their disappointment out on CEO Mark Zuckerberg or the board.

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